Your tasks and responsibilities
Are you passionate about marketing within the FMCG or OTC market of health care products? Are you able to translate different insights into a successful approach in new channels and media?
Do you enjoy working in different cross functional teams? Do you love to be surrounded by enthusiastic and driven colleagues within a professional and informal organization? Look no further,
because Consumer Health Bayer has the perfect role to offer you.
As Brand Activation Manager Consumer Health at Bayer you are responsible for the development, realization and implementation of long and short term brand strategies of several brands within
the Belgian market. Based on your knowledge and insights of the market and consumers, you develop a year plan and budget on existing and future products. Hereby focusing on promotion and
advertising.
You possess a natural feeling for the consumer and you are able to translate this to commercial and strategical opportunities for your brands. As a Brand Activation Manager you are responsible for
all marketing activities regarding our top products. A versatile and challenging job!
Working closely with colleagues of marketing, digital, trade, sales, regulatory affairs, medical, finance, logistics and your international colleagues will be a daily part of the job. Externally you will keep
close contacts with media partners and market research agencies.
More specifically you will come to strenghten our Consumer Health Division, where we make up the marketing and sales of brands like Supradyn, Bepanthol, Canestene Gyn, Rennie and Aspirine.
We are constantly challenged to strengthen these, and other brands in a dynamic market.
Who you are
- Higher Marketing/Sales education
- 1-3 years of consumer marketing work experience in mass market of an FMCG organization, with solid track record of success (including delivering on targets)
- Consumer centric
- Strong communication and planning skills
- Excellent analytical skills and relevant experience to think strategically
- Experience in digital campaigns is a must
- Flexible, innovative and creative mindset, you can think out of the box
- You like to work both autonomously and as part of a team
- Near native in Dutch, English and French
WHAT BAYER OFFERS YOU
At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. Bayer employees benefit from good employment conditions, such as:
- Excellent salary and extra -legal benefits such as a company car, smartphone and expense allowance
- Performance bonus and year end premium
- 34 days vacation (20 legal days, 12 Work time reduction days and 2 Bayer days)
- Group insurance which contains a defined contribution pension plan, life insurance and disability plan and hospitalization insurance and we also offer Europe assistance
- An inspiring working environment with professional and committed colleagues
- A successful innovative organization
- Challenges and possibilities to learn and to develop
YOUR APPLICATION
Interested in this opportunity?
Reach out to us by sending us your cv and motivation letter and clicking the ‘Apply’ button! In case of any questions you can contact Katrien Mertens (katrien.mertens.ext@bayer.com) via +32 2 535 64 49 or Sanne Op de Beeck (sanne.opdebeeck@bayer.com) via +32 2 535 63 03.
Check our social wall via www.career.bayer.be/en/sociall-wall/ and follow us via #TeamBayerBenelux!
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Your application
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.Country: Belgium
Location: Diegem
Functional Area:
Entry Level: